This t-shirt is crafted with 100% BCI Cotton at a specialist Greek factory where the cotton used is also seeded, grown and farmed locally, providing full supply chain transparency and traceability. In light of this, the t-shirt has been named the 'Demeter Tee', Demeter being the Greek goddess of grain and agriculture.

Designed by renowed print designer, Beth Postle, the slogan reads "Mother Nature Loves You", and features a 1970s-included floral motif. The shape is loose, oversized and boxy, and has a crew neckline.